Welcome to
Pure Functionals

The Group is a health and wellness company whose products and services are formed by the insights derived from a genomic-based artificial intelligence platform.

Vision & Mission

Our vision is to make a social impact by optimizing human health and accelerating the world’s transition into precision health and wellness. 

PFG’s mission is to disrupt the healthcare sector by deploying a proprietary genomics-based AI platform that will create an individual’s digital twin which can be used for bespoke health solutions as well as provide a deeper insight and precision health analysis for the benefit of clinical trials.


Pure Functionals is a group of innovative companies
actively pioneering scientific solutions to extract the best nature has to offer.


Dare to be Different

As a leader in functional products and other active natural ingredients, Pure Functionals is altering the way people think about health and wellness. The company’s products and ingredients offer viable natural alternatives to synthetic pharmaceuticals. Using advances in science and its own extraction technologies, Pure Functionals is bringing nature back to health and wellness.