About Us

Our background

Pure Functionals was founded in 2020 to develop, innovate and distribute functional products, chief amongst them cannabidiol (CBD), around the world. The group was formed by merging two innovative upstarts in Pure Functionals and Botanica Verde, the latter a long-term CBD innovator in Europe with its brand Cannamor. Based in Amsterdam, Pure Functionals oversees numerous independently managed subsidiaries, each reporting to the group’s board. All financial reporting is done at Pure Functionals in Amsterdam.

The group actively researches and develops functional nature-based products and ingredients for beauty and cosmetics, wellness and health, animal care and the food and beverage industry.

A Leading Producer

Pure Functionals is a leading producer and distributor of nature-based cannabidiol (CBD) products, supplements and consumables. Based in Amsterdam, the company produces its own line of CBD-based products and ingredients, as well as creates and distributes a wide range of nature-based products for third-party partners.

Dare to be Different

Enriched by advancements in science and technology Pure Functionals strives to support human health and wellness in our rapidly changing world. It’s one thing to be open to change, it’s another thing to create it. We are on a mission to wake people out of their stupor and bring them back to their true nature. This isn’t an easy mission as it requires educating and inspiring – and not by pointing fingers or complaining. Ours is an inclusive disruption and we applaud any effort to turn people onto what we believe is a radical shift for humanity: bringing back nature into our health system.

Vision and Mission

Our mission is to be the market leader in next-generation functional wellness products made available anytime, anywhere, and to anyone.

Our vision is that we dare to be different by utilizing the forces of nature, enhanced by the rapid advancements in science and technology, to support a healthier lifestyle.